IPL sponsorship: BCCI looks to raise Rs 300cr in middle of raging pandemic

The BCCI has decided to expand its official partners in the Indian Premier League (IPL) from three to five - looking to bring two additional partners at an average commitment of Rs 40cr each - and are aiming to raise anywhere around Rs 300cr in the wake of Vivo's exit. Further, TOI understands, the cricket board is zeroing in on a "substantial deal" for title rights.

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